January 26, 2015
The sooner you know there could be a serious threat to your company’s operation, the sooner you can create “Plan B”. Having a backup plan at the ready can mean the difference between profit and loss. This is why mid-range weather forecasts are critical decision making tools.
#Blizzardof2015
Our meteorologists could have told you about the first signs of a major East Coast snow storm for January 26 & 27 twelve days in advance. 7 days out, they had helpful information that you couldn’t have gotten anywhere else: “The storm is still in play despite computer models ruling it out.”
Our experienced meteorologists, who are constantly monitoring the longer term weather forecast signals, have noted the biases of each model throughout the winter. That’s why when the models took the East Coast snow storm out of their projections, our meteorologists kept it in.
They knew that two biases – the models don’t dig the cold air in deep enough & the storms are being moved along too quickly – could be key ingredients to creating a significant winter weather event for the East Coast.
Last Thursday night, when the models “hinted” again to today’s storm, we knew that they were finally “catching on” to reality. By Friday morning, critical specifics such as feet vs. inches of snow would dramatically impact business operations today and tomorrow could have helped companies take cost-saving actions.. At that point, you could have had an important conversation with our meteorologists.
What actions could you have taken Friday that would have saved you today? Companies hire Weather or Not to increase their lead time to costly and/or dangerous weather threats. How could we have helped you make more money in areas you where could have taken action despite the enormity of this crippling Nor’easter?
Would love to hear your thoughts and have your input. sara@weatherornot.com, 913-722-3955